Sensory studies arises at the conjuncture (and within) the fields of anthropology • sociology • history • archeology • geography • communications • religion • philosophy • literature • art history • museology • film • mixed media • performance • phenomenology • disability • aesthetics • architecture • urbanism • design

Sensory Studies can also be divided along sensory lines into, for example, visual culture, auditory culture (or sound studies), smell culture, taste culture and the culture of touch, not to mention the sixth sense (however it might be defined)

Sensory and Experiential Marketing

Concordia’s Centre for Sensory Studies
in association with the
Marketing Department, John-Molson School of Business



Lecture Series


Lecture 1: The Mysteries of Perfume Making and the Use of Scent in Marketing

Mrs. Isabelle Michaud, Monsillage Perfumes
Mr. Andrew Kindfuller & Mr. Ed Burke, Scent Air

Where: Room MB 6.425, Molson Building, 1450 Guy (Metro Guy-Concordia)
When: Tuesday, October 16, 17:45 – 20:15

Isabelle Michaud began her love affair with perfumes and all things scented and nicely packaged at an early age. Sensitive, intuitive, and perceptive, Isabelle traveled extensively and dabbled in many things before bringing her talent and creative energy to launch Monsillage. She attended the renowned ISIPCA perfume institute in Versailles, France, a necessary stop for acquiring her savoir-faire. Isabelle’s creations are hauntingly sensual and provocative.

Based in Charlotte, North Carolina, Scent Air manufactures commercial scent diffusion systems for retailers and marketers. Scent Air creates over four billion enduring impressions for its business customers each year. The company is behind many hugely successful applications of scent diffusion in the market place, notably Westin Hotels’ White Tea. Mr. Andrew Kindfuller, President, along with Mr. Ed Burke, Sales Manager and Kim Jensen, Scent Air’s Montreal Account Executive will be joining us.

Open to the public.


Lecture 2: Things that Tempt: Experiencing Taste through Objects we Use to Eat

Dr. Rhona Richman-Kenneally, Design and Computation Arts, Concordia University.

Where: Room MB 6.425, Molson Building, 1450 Guy (Metro Guy-Concordia)
When: Tuesday, October 23, 17:45 – 20:15

Dr. Richman-Kenneally will present and discuss various conceptual designs that are meant to make people think about food, cooking and design through the material culture and built environment that are thereby defamiliarized. Examples of such defamiliarized experimental design might include cutlery whose material and shape remind people that food comes from natural resources as part of a historical and material continuum. In her presentation, Dr. Richman-Kenneally will challenge assumptions of prescribed but unsustainable kitchen design that can be seen in magazines today, and offer these as a way to rethink some current priorities about food and taste. Dr. Rhona Richman Kenneally is an Associate Professor of Design & Computation Arts at Concordia University, and a Faculty Member of Concordia’s School of Canadian Irish Studies. She holds a BA in
English literature, an MA in Canadian history, and a professional degree and PhD in architecture. Her conference papers and publications address food, culture, and identity in Canada and Ireland, and she has also studied the role architecture, landscape, and material culture in the construction of Irish and Canadian-Irish identity. She has co-organized conferences on design and social activism, constructions of identity in Ireland and Quebec, the domestic foodscape, and Expo 67. She is co-editor of a collection of essays on Expo 67, another on the material culture of home in Ireland, as well as special issues of the Canadian Journal of Irish Studies and the Material Culture Review. Rhona is the founder and coordinator of a research group on Food Culture under Concordia’s Centre for Interdisciplinary Studies in Society and Culture, and is also the editor of the Canadian Journal of Irish Studies.
Open to the public.


Lecture 3: Touch-Intensive Sensory Experiences

Dr. Constance Classen, Centre for Sensory Studies
Mrs. Geneviève Emond, Bota Bota Spa

Where: Room MB 6.425, Molson Building, 1450 Guy (Metro Guy-Concordia)
When: Tuesday, October 30, 17:45 – 20:15

Dr. Classen is the author of numerous essays and books on the cultural life of the senses, including The Color of Angels: Cosmology, Gender and the Aesthetic Imagination (Routledge, 1998), Worlds of Sense: Exploring the Senses in History and across Cultures (Routledge, 1993), and Aroma: The Cultural History of Smell (Routledge, 1994, co-authored with David Howes and Anthony Synnott). She is also the editor of The Book of Touch, a collection of essays on the history, sociology and anthropology of touch published in 2005 by Berg of Oxford. Recently she has been a visiting fellow at the Canadian Centre for Architecture where she investigated the social and sensory history of architectural design and museum display. Her latest book is titled The Deepest Sense. A cultural history of touch (University of Illinois Press, 2012).

Mrs Geneviève Emond is the General Manager of Bota Bota Spa. She earned a bachelor in business administration from HEC and an MBA from INSEAD. Geneviève has considerable experience in the beauty industry, having worked notably for Yves Rocher North America. Bota Bota is housed in a
commercial transportation vessel that was converted first into a summer theater and then into a spa that is now permanently moored in Montreal’s Old Port. It is a place of relaxation, escape and sensory exploration.


Lecture 4: Communication and Experiential Offerings: Issues and Challenges

Mr. Mathieu Sirot, Mosaic Experiential Marketing

Where: Room MB 6.425, Molson Building, 1450 Guy (Metro Guy-Concordia)
When: Tuesday, November 6, 17:45 – 20:15

Mathieu Sirot knows all too well the challenges of communicating that which is intangible and experiential. As Creative Director at Mosaic, one of the leading experiential marketing consultancies, Mathieu brings his extensive experience in the areas of mobile marketing and media strategy to create innovative and creative campaigns that enable Mosaic’s clients to communicate their experiential brand promise to customers.


Lecture 5: The Learning Experience: Immersion and Participation

Guest: Mrs. Karen Hager, Ontario Science Center TBC

WhenNovember 20,2012